The conference “AS MARCAS DA MARCA NA ECONOMIA PORTUGUESA”, will take place on January 13, at IST (Salão Nobre), and aims to highlight brands’ economic footprint in national economy, allowing to understand: how the brand value contribute positively to the GDP, how brands create quality jobs, both directly and indirectly, how brands foster a greater R&D investment and how brands improve the value of exports.
This event aims to show the economic importance of Brands and the importance of promoting a Brand culture in Portugal, which is essential to increase exports and to improve competitiveness on national companies.
