Instituto de Telecomunicações (IT) will be organizing a Workshop titled “Comunicar Ciência Clara” with Cristina Nobre Soares, consultant in the area of brand voice and storytelling, on 6th March, 2020, from 10:00 to 12:00.
Communicating science outside the scientific world is not an easy task: the language used “between peers” is difficult to understand and the lack of a narrative thread can make the subjects uninteresting and too complicated. That is why the opportunity to send a message that is important to all of us gets easily lost, especially in an “era” of misinformation and “fake news”. Communicating science in a clear and accessible way can be the path that leads to a science for all.
For Who?
This workshop is for all the researchers and professors who have the need to communicate science to the gereal public.
No registration is required.
Programme
1. Main difficulties in communicating science to the general public
2. Clear language in science communication
3. Tell a story in science
4. Examples and case studies
5. Discussion.
Venue: Mathematics building, floor -1, PA1 amphitheater (seating capacity: 118).
