Campus and Community

Técnico is the second most reputable ‘brand’ in Higher Education

April 9thupdated on April 11th at 11:25

RepScore, an annual study by the consulting firm OnStrategy, analyses brands spontaneously identified by a representative sample of the Portuguese population.

The OnStrategy study placed Técnico in 2nd place on the list of the most reputable Portuguese brands in the Higher Education sector.

Four institutions of Universidade de Lisboa also feature in the RepScore top 10: the Faculty of Law (FDUL), in 5th place; the School of Agriculture (ISA), in 8th place; the Faculty of Sciences (FCUL), in 9th place and the Institute of Economics and Management (ISEG), in 9th place. The University of Coimbra leads the list.

The ranking is based on the spontaneous identification of ‘brands’ (or institutions, in the case of the Higher Education category) by 50,000 citizens and assesses strategy, strength and finance. “The results were consolidated with information associated with relevance, consideration, trust, admiration, purchase intention, preference, recommendation and defence”, the statement says. In addition to the “Higher Education” category, the ranking also included sectors such as arts and culture, and solidarity and social action.